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SEO Consultancy​

More quality visits to your website, without depending on ads.

Attracting a larger audience to your website and generating more business opportunities through SEO techniques is just one of the benefits of consulting for your business.

In addition to more business opportunities, SEO consulting can also lead to reduced investments in paid advertising as website pages improve their organic search rankings. It can streamline navigation and enhance the visitor's experience on the site, ultimately fostering a positive engagement with your brand. Moreover, it can enhance brand recognition in the market through user-relevant content.

How does VZ's SEO Consultancy work?

Our consulting work is a specific project with a beginning, middle, and end, divided into 6 stages:

  1. Persona analysis;
  2. Keyword research (head, short tail, and long tail);
  3. Opportunity identification;
  4. Technical and structural report;
  5. Content planning;
  6. Implementation monitoring and performance reports.

Let's talk about SEO Consulting?

It's possible to attract qualified visits and generate numerous business opportunities through effective SEO. Contact Us!

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How Do We Do It?

See below how we conduct each of these stages toward achieving high-performance results with SEO.

stage​

01

Persona Analysis​

In all of our projects, we start with understanding how the audience makes purchases and who they are. We collaborate with clients to map out details about the audience and gather initial data on their behavior. Following this initial step, we conduct research to validate the information, often uncovering opportunities that our clients may not have noticed before.

stage​

02

Keyword Research

Our work cannot begin without conducting a comprehensive study of keywords related to your business. Strategically, we categorize these keywords as (head tail, short tail, and long tail), as well as by the user's stage in the buying journey where that keyword makes the most sense, namely (top of the funnel, middle of the funnel, bottom of the funnel). During this stage, it's common to identify opportunities (customer needs) that have often gone unnoticed by the company.

stage​

03

Technical And Structural Report

We utilize advanced tools to meticulously identify issues/errors and other factors that may be hindering the website's performance in terms of Google ranking and visibility. Additionally, we map out how the strategic pages of the website are structured and, if necessary, redefine the hierarchy for performance enhancement. A comprehensive documentation of necessary adjustments is generated.

stage​

04

Content Planning

One of the most powerful SEO strategies is content marketing. Here at AB, we map the audience, keywords, market, and competition to understand which content will generate more qualified visits for the business. We engage in theme research, create agendas, and provide guidance and briefs for materials such as blog articles, infographics, ebooks, landing pages, and more.

stage​

05

Performance Tracking And Reporting

We track the actions implemented using the project's success indicators. It's common for these indicators to undergo some changes with each consultation, but, in general, we observe the volume and quality of organic visits compared to the previous period. We monitor the ranking positions of keywords in search engines, compare the conversion rate of organic visits, among other analyses. All this data is presented to the client according to the frequency specifically designed for their project.

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